CAMPAIGN HIGHLIGHTS
AMAZON LENS | SNAP IT, SHOP IT
Step into the fashion-forward world of 2023, where we reimagined and expanded our electrifying 2022 campaign, illuminating the avant-garde Amazon Lens feature on the Amazon app.
Objective: To whisk our fashion aficionados on an illuminating journey. Discover the magic of the "shop the look" feature with Amazon Lens. Dive deep into the elegance of the "visual search" bar on Amazon. Unravel its mystique, master its craft, pinpoint its location, and bask in the countless advantages it showers upon every discerning fashion shopper.
Goal: Not just to allure but to mesmerize and transform our fashion-forward audience. The challenge? To persuade them to scout, select, and shop sensational outfits via the Lens.
To support via social media, we sculpted a series of social gems designed to bolster and fortify our campaign's presence across the digital realm. And while the team at Socialfly didn't run the paid media campaign first hand, all videos performed well above platform benchmarks.
INVISIBOBBLE | TWIST IT UP
Our audience is not afraid to get creative, to put their own spin on things, and to reinvent themselves.
This idea is all about the unexpected. It screams
in your face with self expression, empowering women to add their own personal twist to everything they touch—all while highlighting invisibobble as the enabler.
Our audience of passionate, creative women will be encouraged to twist their hair up and do their thing—with a twist.
No matter how many times you change it up, you’re free to twist it up and live it up.
INSIGHTS THAT GOT US HERE
Our target audience loves trying new things and reinventing themselves. They’re driven by creativity, expressing their individuality, and living a life full of new challenges and exciting experiences. The same holds true for the origin of invisibobble—a creative spark led to an unexpected reinvention.
MIXXTAIL | BRING THE BAR
The Bring the Bar campaign was created to promote the launch of the MIXXTAIL products in the United States. My team at VaynerMedia was tasked with creating the overall look and feel for the MIXXTAIL brand, developing the brand’s persona and voice, and bringing to life a launch campaign that would make a splash in the saturated food and beverage market.
The imagery surrounding Bring the Bar was grounded in
the theme of elevating your social experiences. The font
was custom drawn with charcoal specifically for the
MIXXTAIL brand to capture a typography look that felt
unique and premium--as well as down to earth and accessible. All photography and video work was shot in-house by the VaynerMedia production staff and was executed across traditional and digital marketing channels and platforms
(print, television, radio, OOH, social/digital, live event).
HEMISFARES |
PRODUCT LAUNCH CONTENT
The HemisFares product line is rooted in the love of world culture, traveling, and telling the story of famous foods from around the globe. As a newer addition to the Kroger brand umbrella, this social and digital content series was designed to introduce the HemisFares brand to consumers in a beautiful and informative way.
Each banner was concepted to visually bring to life the rich, romantic history of each HemisFares product. Custom watercolor illustrations were created to reflect a detailed snapshot of the origin of each ingredient. The illustrated backgrounds were combined with clean, bright studio photography, showcasing the product packaging and satisfying the need for brand recognition in a way that doesn’t take away from the gorgeous artwork behind it.
This extended series made such a significant impact on social media that the artwork was redesigned for an OOH and print run as well.
