MIXXTAIL

Mixxtail "Bring the Bar"

Art Director

At VaynerMedia, I worked on the launch of MIXXTAIL’s U.S. debut, helping shape the brand identity, visual world, and campaign rollout for “Bring the Bar.” Designed to stand out in the crowded food and beverage space, the campaign centered on making elevated social moments feel effortless, stylish, and accessible. 

From custom charcoal-drawn typography to lifestyle-driven photo and video content, every element was built to establish a distinct brand personality across social, digital, experiential, and traditional media channels.