HEMISFARES

Kroger Private Label

Senior Art Director

I worked on the launch content and visual storytelling for Kroger’s HemisFares line, a globally inspired food brand centered around travel, culture, and international cuisine. The campaign introduced consumers to the brand through a series of richly detailed social and digital assets that paired custom watercolor illustrations with clean product photography. 

Each piece was designed to highlight the heritage and origin story behind the ingredients while maintaining a polished, recognizable retail presence. Following strong engagement across social, the creative was later adapted for out-of-home and print executions.