INVISIBOBBLE

Invisibobble Campaign

Creative Director, Studio

I developed the creative strategy and social campaign direction for invisibobble’s “Twist It Up” campaign — a bold, self-expression-driven concept designed to connect with a creative, style-forward audience. Rooted in the idea of reinvention, the campaign encouraged women to experiment, evolve, and put their own twist on everything they do, with invisibobble positioned as the effortless accessory enabling that freedom. 

Through vibrant social-first creative and personality-led storytelling, the work celebrated individuality, spontaneity, and the confidence to constantly change things up.