ARMITRON PEANUTS

Armitron Peanuts Collaboration

Content, Social Media & Marketing Director

To celebrate the milestone anniversaries of two iconic brands, I helped lead the social creative and campaign storytelling for Armitron’s limited-edition Peanuts collaboration. Launching alongside Armitron’s 50th Anniversary and Peanuts’ 75th Anniversary, the campaign brought together timeless watch design and the nostalgic charm of Snoopy, Charlie Brown, Woodstock, and the rest of the Peanuts gang. 

Through social-first creative, product storytelling, and lifestyle content, the collaboration was designed to connect generations of fans while capturing the joy, humor, and timeless appeal of both brands.