ARMITRON INFLUENCER

Armitron "50 Watches, 50 States"

Content, Social Media & Marketing Director

To celebrate Armitron’s 50th Anniversary, I led the concept, strategy, and execution of a year-long influencer activation created for social called 50 Watches/50 States. The campaign featured 50 content creators across all 50 states, each sharing their personal story, lifestyle, and connection to their home state through custom video content centered around Armitron watches. 

Built around the brand tagline “Love Every Second,” the series blended storytelling, creator partnerships, and social-first creative to celebrate individuality, style, and five decades of the Armitron brand. This compilation highlights standout moments from the campaign and the diverse voices that brought it to life.