AMAZON FASHION CAMPAIGN

Amazon Fashion: Amazon Lens 30s Spot

Creative Director, Studio

I led the social creative strategy and content development for Amazon Fashion’s Amazon Lens campaign, designed to introduce shoppers to the app’s visual search and “shop the look” functionality through social-first storytelling. 

The work focused on making the Amazon Lens feature feel intuitive, aspirational, and fashion-forward for a digitally savvy audience. Through a series of engaging social assets and video content, the campaign encouraged users to discover, search, and shop fashion directly through the Lens experience.